About Us

My name is Kristine Auble and I’m the founder and creative director of Knockout by Kris, a clothing brand that empowers authenticity, encourages creativity, and radiates joy. I believe everyday is a special occasion and everyone deserves a wardrobe that feels like a daily celebration. My mission is to make clothes that are full of life and fun to wear.

Our debut collection “Brighter Days" features original designs and custom printed fabric that I created using my own illustrations and photography. These bold prints paired with our intentionally flattering silhouettes are meant to give our customers a comfortable and playful way to express their inner joy. This collection is rooted in my perspective as a cancer survivor and is my way of turning pain into power. I see so much hope and opportunity in each day since surviving ovarian cancer at age 27. My ultimate goal with this collection is to show others that even in our darkest moments, there are always brighter days ahead.

I consider my customers a community of creatives and value them in every choice I make during the design process. That’s why our fabric is ethically sourced, we operate sustainably with small-batch production and our clothes are size inclusive. All these behind the scenes components matter because our goal is to create clothes with heart and integrity.

I’m so grateful for the chance to share this work and I hope my collection brings you the same joy I had while creating it. Hopefully I’ve given you plenty of answers so I’ll leave you with one final question: If we only get one shot to be our best selves, why not make it a total Knockout?

All my love,

Kris